2015 PROSPECTING Maximizing Response from e-blasts Nearly every successful company has embraced the concept of using e-marketing as a way to maximize exposure at minimum cost. This is because an e-marketing campaign fits in everyone’s budget, it cost nothing!  But the great strength is also the great weakness because everyone is using e-blasts to communicate […]

2015 PROSPECTING Why People Do Business with Other People We’ve all known agents that don’t appear to know very much yet they make money. How is it that these agents can do well without having the proper knowledge? The answer may surprise you and relate to the expression “perception is reality”. You can be the […]

2015 PROSPECTING Become a Recruiter’s Relocation Touring Partner Most very successful real estate agents prefer working with sellers as opposed to buyers. This has to do with the number of sellers that can be converted to closings versus the number of buyers that will convert to sales. This is called the prospect “Conversion Rate.”  History […]

2015 PROSPECTING A “Listing Wish List” is a MUST Everyone recognizes the importance of carrying a good inventory of listings. Recent improvements in sales activity have dramatically increased the chance your listings will sell and you can never underestimate the power of using listings to generate great buyer prospects. Everyone also knows the importance of […]

2015 PROSPECTING “Stalking” Your Clients & Prospects It’s not uncommon for a successful agent to be apprehensive about contacting their buyer and seller prospects so often that they could be perceived as pushy. If you’ve ever felt overcome with this emotion, we have the solution. You can either lie down until is passes, or better […]

2015 PROSPECTING Personal Production: Pessimism is Prevalent Why are most agents unsuccessful? Could it be because of their attitude? A famous quote by Robert Francis Kennedy states: “There are those who look at things the way they are, and ask why… I dream of things that never were, and ask why not?”   This is a […]

2015 PROSPECTING Local Businesses and Professionals Can Be Your Best Advocates Two major complaints from real estate agents are: The “Do Not Call List” makes it much more difficult to phone prospect. Many of the hours spent prospecting in real estate include weekends and in some cases even evening work. Why not overcome both of […]

2015 PROSPECTING The Ultimate Secret Weapon: Pocket Listings Consider the following scenario: A couple is interested in purchasing a home. They decide to drive around and they see a For Sale sign on a home they like. Better yet, they see an open house sign and decide to drop in to see the home for […]

2015 PROSPECTING There’s No Such Thing as a Magic Pill  Many agents are still searching for a magic formula to close deals. The bad news is there’s no such thing as a magic pill. Agents must earn their money by using spaced repetition to get their clients off the fence. The only way to close […]