Which Communication Method is Best For Each Client? The single most important skill a real estate agent, or any entrepreneur for that matter should master is the art of rain-making, or prospecting for new business. If you were to work at Goldman Sach’s, a big accounting firm, or even a law firm, it would […]
Open House Checklist
Open House Checklist ___ Identify Best Home from Listings you have or another agent’s listing ___ Identify best time to have (Day, Hours, Friday, Cocktail Party) ___ News Paper Advertising ___ Email to top agents & Prospects (Educate them on your marketing […]
2015 Salesmanship- Just Ignore It
2015 SALESMANSHIP Just Ignore It Most agents occasionally find themselves in a position of making a truthful observation that is contested by their client. This is especially common during negotiations. Emotions can run high and buyers and sellers may say things to vent frustration, or sometimes just as a strategy to motivate their agent to […]
2015 Prospecting- Maximizing Response from e-blasts
2015 PROSPECTING Maximizing Response from e-blasts Nearly every successful company has embraced the concept of using e-marketing as a way to maximize exposure at minimum cost. This is because an e-marketing campaign fits in everyone’s budget, it cost nothing! But the great strength is also the great weakness because everyone is using e-blasts to communicate […]
2015 Prospecting- Why People Do Business with Other People
2015 PROSPECTING Why People Do Business with Other People We’ve all known agents that don’t appear to know very much yet they make money. How is it that these agents can do well without having the proper knowledge? The answer may surprise you and relate to the expression “perception is reality”. You can be the […]
2015 Prospecting- Become a Recruiter’s Relocation Touring Partner
2015 PROSPECTING Become a Recruiter’s Relocation Touring Partner Most very successful real estate agents prefer working with sellers as opposed to buyers. This has to do with the number of sellers that can be converted to closings versus the number of buyers that will convert to sales. This is called the prospect “Conversion Rate.” History […]
2015 Prospecting- A Listing Wish List is a MUST
2015 PROSPECTING A “Listing Wish List” is a MUST Everyone recognizes the importance of carrying a good inventory of listings. Recent improvements in sales activity have dramatically increased the chance your listings will sell and you can never underestimate the power of using listings to generate great buyer prospects. Everyone also knows the importance of […]
2015 Prospecting- “Stalking” Your Clients & Prospects
2015 PROSPECTING “Stalking” Your Clients & Prospects It’s not uncommon for a successful agent to be apprehensive about contacting their buyer and seller prospects so often that they could be perceived as pushy. If you’ve ever felt overcome with this emotion, we have the solution. You can either lie down until is passes, or better […]
2015 Prospecting- Pessimism is Prevalent
2015 PROSPECTING Personal Production: Pessimism is Prevalent Why are most agents unsuccessful? Could it be because of their attitude? A famous quote by Robert Francis Kennedy states: “There are those who look at things the way they are, and ask why… I dream of things that never were, and ask why not?” This is a […]
2015 Prospecting- Local Businesses and Professionals Can Be Your Best Advocates
2015 PROSPECTING Local Businesses and Professionals Can Be Your Best Advocates Two major complaints from real estate agents are: The “Do Not Call List” makes it much more difficult to phone prospect. Many of the hours spent prospecting in real estate include weekends and in some cases even evening work. Why not overcome both of […]