Sellers choose an agent they believe is going to be the one that is most capable of getting the job done. They do not hire an agent expecting that agent to represent them occasionally. That being said, in what universe is it ok for a very talented agent to turn showings over to a much less qualified assistant? Even worse, many agents put their listings on lock-boxes and never use their sales skills with prospective buyers. From a smart seller’s perspective, neither of these approaches make any sense.
This is why it’s so important for an agent to best represent their clients by attending every showing to promote the key benefits of the property to every qualified buyer. The agent representing the buyer doesn’t care which house they buy and can rarely present the home’s features as well as the listing agent.
A key point to remember is to always get permission before presenting the home to another agent’s buyer. Ask, “if you don’t mind, there are a couple of unique features in the home that I would like to share with you and your client. Would that be ok?”
When representing a home, your job is to:
- Know the best features of the home
- Share those features by attending every showing and by using a compelling presentation with every prospective buyer