4/7/2015
2015 – Listing Strategies: A Menu
The single most important goal for success in 2015 for most agents will be to get listings. But once you have the listings, your success will depend primarily on how good your strategies are to get each listing sold. Most agents have very little experience developing winning strategies to sell listings, especially the last few years. Listed below are a number of good next steps that could be used. Keep in mind two key points:
–Most of your Next Steps will revolve around your target market.
–In most cases, your listings must be properly priced or every other Next Step may not matter. If your listing is overpriced, all of your next steps should be focused on getting price reductions. Keeping these two points in mind, your next steps could include the following
- Specialty advertising
- Additional signage
- Calls or emails to other agents
- Neighborhood mailings
“Ruby’s Diner Menu” by Gravityx9
- Company caravan
- Broker open house
- Weekend open houses for the general public
- Staging ideas
- Brainstorming with the owner
- General meeting announcements about your listing
- Identifying a list of potential buyers
- Regular contact with potential buyers
- Follow up with showing agents
- Special events at listing
- Company meeting at listing
- Neighborhood canvassing to introduce listings
- “Just Listed” card to neighbors
- Open house invitations to neighbors
- Bulletin board postings
- Owner SOI mailings
- Personal SOI mailings
- Updated photography
- Videography
- Price adjustment analysis
- Brainstorming with top agents.