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Open House Checklist

November 19, 2015 by Joe McAuliffe

COJ-Header-2015Open House Checklist

___        Identify Best Home from Listings you have or another agent’s listing

___        Identify best time to have    (Day, Hours, Friday, Cocktail Party)             

___        News Paper Advertising

___        Email to top agents & Prospects (Educate them on your marketing                               benefits)

___        Post Cards to neighbors

___        Co-Partner  (Especially in the summer)               

___        Wear Name Tag   (“I’m “Joe” with “Sotheby’s” are you folks familiar with the                  area?”) 

___        Sign Placement multiple signs most visible locations-at least 8

___        Lights turned on

___        Welcome sign & Mat for house

___        Hors D’oeuvres   (Soda, Wine, Water, Cheese)

___        Prepare list of best features at home   (“May I share some of the key                            points to the house?”,   Review with them when given the list)          

___        Owner or builder story & how it applies to them    (Story telling)

___        Neighborhood story – “Are you familiar with Marsh Island?”, “Do you have                    children?”

___        Cell Card, Laptop, Mobile printer

___        Warm-up – Pretend you are giving a party or social, or running for office

 

 

Filed Under: Blog, Buyer Considerations, Cup O' Joe, Seller Considerations

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Joe McAuliffe is a business consultant and strategist who has spent his career working alongside the country’s top real estate and luxury real estate organizations, including Sotheby’s International Realty, Christie’s International Real Estate, and Coldwell Banker, as well as wealth management advisors and attorneys.His work developing strategic initiatives also spans Fortune 500 companies, including AOL-Time Warner, Fortune Magazine, MIT, Oracle Corporation, Martindale-Hubbel, Lawyers.com, and USA Today.

Joe is also a frequent guest speaker at leading real estate and wealth management industry events.

When Joe built his approach for real estate, he adapted strategies proven with corporations and high-net-worth clientele into a focused, rifle-shot methodology designed for agents, teams, and firms. His private consultations zero in on the exact activities that move the needle, helping clients achieve both personal and professional goals with far less wasted motion than a generic coaching program. Joe is also a frequent guest speaker at leading real estate and wealth management industry events.

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