2014 Perfecting Your Presentation Part 5 – Strategic Planning
In the first four parts of the presentation we’ve focused on selling yourself, selling the company, presentation to the world, and next generation analytical expertise. The fifth part involves showing how you’re different by sharing examples of how you’ve been successful developing winning strategies that have enabled your clients to sell their home at the highest possible price.
Strategic planning involves a deep understanding of the following:
1. Real estate market analytics
2. Competition from other sellers
3. The target market that is most likely to purchase the home
4. How to create a powerful strategy to attract the right buyers
5. How to implement the strategy
6. How to refine the strategy on a weekly basis
When you track the success of your strategy on a weekly basis, or what you thought would work to sell the home, you continuously refine or improve the strategy. When this approach is applied to multiple clients every week, you become intuitive and end up identifying the most effective ways to sell the home. Your commitment to strategic planning using the above approach not only allows you to give your clients the best possible service, it also sets you apart from your competition. Showing a prospective seller a strategic plan for a previous client should be all you need to prove your high level of professionalism.