When you’re on a listing presentation, it’s important for both you and your prospective seller to be aware of the competition. Fortunately, there is a way to prove your superior services, while simultaneously softening your seller’s determination to overprice their home. What is this “double-benefit” strategy?  Take the time to research the competition before you […]

A serious mistake that many agents make while attempting to secure a listing is to agree to wait until the seller is ready to get the listing agreement signed.  In one respect, it doesn’t make sense to list the property that hasn’t been properly prepared for sale.  It also doesn’t make sense to present a […]

Up to this point, you’ve shown you’re seller prospect how you’re different and why they should pick you, by pointing out the following: Sharing your impressive resume of production, or better yet, reviewing testimonials you have received from previous clients that are similar, or on key points they have made. You’ve also impressed them with […]

You’ve already discussed in your listing presentation why the seller should list with you. You’ve shown the seller how you’re different or why they should pick you by: Presenting your powerful resume and/or sharing exact fit testimonials with the sellers. Impressing your sellers with your professional photography and agency quality ad copy. You’ve even compared […]

Every seller wants to hear how much you’re going to spend getting to expose their home to the all possible buyers. Most agents don’t have the luxury of big budgets and have to be careful about how they invest in getting listings sold. Most agents become so enamored with presentations made by the sales reps […]

Successful agents are generally well-prepared for Listing Presentations. CMA information has been researched, a Marketing Proposal has been prepared and examples of the quality of the agent’s work and resume are all ready to present to the seller.  Agents are generally confident that the listing will be secured. In many cases, this confidence gives way […]

You’re a good agent. You work hard, know the inventory and your neighborhood, and best of all, you’ve been successful representing sellers in your neighborhood. You  go on a listing presentation and you discover you are competing with two other agents for the listings. You’re relieved to find out that the other agents being interviewed […]

Consider the following Scenarios: 1.   A call comes in and it’s a Hot Buyer that claims he and his wife want to buy something right now. Uh-oh, you already have a hectic day planned, what with the closing this afternoon, the ad deadline you have to meet and your two hour networking meeting planned. You  […]

Did you ever wonder what the best, most precise presentation in real estate would look like? Listen carefully, cause your about to receive the secret to dazzle both your buyer and seller prospects. Keep in mind that less is more, KISS (Keep It Simple Salesman or Stupid). Also keep in mind that even though you […]

When a seller is deciding who should represent them with their real estate needs, they will make the decision based on two criteria: Who they like and trust. Who they feel will best represent their needs.   Your potential clients will decide if they like and trust you based on your ability to sell yourself […]