Prospecting – Using a Demographic Farm Campaign When we think of a farm area, we typically think of a specific neighborhood or geographic location. If you know an area has 100 residents, and on average, 8% of them move each year, it means you have eight opportunities to sell a home in that neighborhood each […]
Prospecting – The Best Scripts in the Real Estate Universe (A Must to Memorize!)
Prospecting – The Best Scripts in the Real Estate Universe (A Must to Memorize!) 1. Begin your relationship with every new client by using the following: “If you don’t mind, I’d like to ask you a few questions. Then I can be specific about the information I share so we can be sure to meet […]
Business Management – Weekly Activity Report (WAR) Model
Salesmanship – A Positive Impact Will Build Lasting Relationships
Salesmanship – A Positive Impact Will Build Lasting Relationships When I was in college, I was in the market to buy a car. I was leaning heavily towards the Trans-Am, which had been made popular by the movie, “Smokey and the Bandit.” As part of my research, I stopped in to a Triumph dealership to […]
Prospecting – Referrals, You Must Give Them to Get Them
Prospecting – Referrals, You Must Give Them to Get Them Metamorphosis rule # 12 – “The best way to get everything you want out of your life is to help everyone else get what they want out of life.” This is also called; the “give to get” strategy. We’ve all heard, what comes around goes […]
Salesmanship – The Art of Delivering Bad News
Salesmanship – The Art of Delivering Bad News As a trusted real estate advisor, it’s your responsibility to anticipate the “what-if’s” and is “is it possible’s”. It’s also your responsibility to help your clients reach logical conclusions while overcoming emotional responses. This can be very difficult, especially when egos are involved. It’s not uncommon for buyers […]
Buyer Considerations – What If You Were The Seller?
Buyer Considerations – What If You Were The Seller? Most buyers have been conditioned to place a heavy emphasis on price. How often have you heard a buyer say, “I’m looking for a steal”? In most areas, the “steals” that were available a few years ago are all taken now, but many buyers are still being […]
Relationship Management – Formula for Real Estate Industry Success
Relationship Management – Formula for Real Estate Industry Success Every homeowner, renter, business owner and employee should be paying close attention to the real estate market because as the real estate and housing industry improve, so goes the health of the U.S. economy. If the economy gets better, we all do better. Keep in mind […]
Buyer Considerations – Best Way to Come Up with a Down Payment
Buyer Considerations – Best Way to Come Up with a Down Payment Although many first-time home buyers would like achieve financial security with a real estate investment, it can be a major hurdle to come up with the required down payment. Why not invest in a home site first, and then build a home? Consider […]
Prospecting – An Hour a Day Leads to Really Great Pay!
Prospecting – An Hour a Day Leads to Really Great Pay! Listings are getting harder and harder to come by, but many agents are still struggling to find time to prospect. What a shame, because daily prospecting can double or even triple your income. And, just like any professional athlete, when you practice prospecting every […]