The “60-Day Roll-Out” Close What’s the biggest challenge many agents are facing this year? The answer is, getting listings. Good agents must address this problem before it’s too late. Otherwise, you may be left competing with every other starving agent who waited too long. So, how can you avoid this problem? It may be easier […]
Buyer Considerations – The Value is in the Land
The Value is in the Land When purchasing real estate, a simple rule has always applied: location, location, location. Now, let’s put this in the context of market opportunities: There are 65-75 million baby-boomers retiring over the next 16 years. Millions of these retirees are projected to move to Florida. Census figures indicate that half […]
Business Management – What Is Your Business Worth?
What Is Your Business Worth? Real Estate Agents and small business owners are notorious for not growing the value of their business. Think about it. You can spend years and years growing a business, make lots of money, be perceived as being very successful, but still have a business that has little or no value. […]
Buyer Considerations – Luxury Home Sales Heat Up!
Luxury Home Sales Heat Up! If you’re thinking about buying a luxury home in the future, you may want to consider moving up the date of your purchase. A significant recovery is underway in this sector of the housing market, which will likely lead to fewer homes to choose from and an increase in […]
Prospecting – Wealthy Clients Should Buy a Business in Florida
Wealthy Clients Should Buy a Business in Florida Multiple purchases by past clients, advocates and spheres of influence are some of the most overlooked opportunities for real estate agents to generate business. This includes the opportunity for an agent to represent this group in the purchase of a business or business property. There are numerous […]
2012 Business Management – Strategic Planning with Buyers and Sellers
For several years now we have provided strong closing arguments each week for you to use with your buyers and sellers. Yet, we have never provided our agents with a tool to track the use of these closes with specific buyers and sellers. Keep in mind that the best way for you to get buyers […]
Economic Considerations – The Future Looks Bright
The Future Looks Bright There’s still a great deal of uncertainty surrounding the housing industry and economic recovery in the United States. The future however, may not be as difficult to predict as everyone thinks. There is ample evidence that the future looks very bright for the housing industry and U.S. economy as a whole. […]
Buyer Considerations – Who Do You Know That You Can Help Buy A Home?
Who Do You Know That You Can Help Buy A Home? They say that hindsight is always 20/20. This is especially true when it comes to missed opportunities. Most people can look back on great opportunities they’ve had and conclude; “I would have, I could have, and I should have.” The handwriting is on the […]
Overcoming Objections – The “Six-Gun” Strategy
The “Six-Gun” Strategy There’s an old expression in sales that states, Selling doesn’t begin until you get your first “No”. The sales profession pays extremely well because you have to be more than a customer service professional. Once you’ve identified how to help your clients, you also have to be prepared to encourage them […]
Salesmanship – Stop Using “I”
Stop Using “I” There’s a story that’s told about a personable guy at a social event who meets someone for the first time and proceeds to spend the next thirty minutes talking about himself. Realizing that he hasn’t given the other guest an opportunity to share their views, he immediately apologizes and says, ” But, […]