2015 Prospecting – Create Your Own Marketing Distribution Network Most agents have either personal branding information such as quarterly market reports or company and affiliate publications. It’s a well-known fact that direct mailing information to your sphere of influence is a great way to maintain relationships, but if you have extra publications or […]
Prospecting – Direct Mail Tracking Chart
Prospecting – Direct Mail Tracking Chart A direct mail campaign to each of your different groups, (buyers, sellers, farm, past clients and sphere of influence) can be both complex and difficult. That is why it’s imperative that you set up the campaign in advance. If you take the approach that most agents take and just […]
2015 Prospecting – The Golden Rule: Take the Shots
2015 Prospecting – The Golden Rule: Take the Shots One of our favorite business expressions is, “you miss 100% of the shots you don’t take!” If you apply this concept to business, it basically means you can’t be successful unless you take some risk by giving it a shot. Agents are often amazed at how […]
Prospecting – The Best Farm Script
Prospecting – The Best Farm Script Seymour Prospects, an agent with Real Serious Real Estate, was in between a rock and a hard place. He had been so successful applying the strategies he learned in a Metamorphosis Workshop to sell his listings that he had run out of listings. Seymour knew he had to get […]
Prospecting – Testimonials, “The Big Miss!”
Prospecting – Testimonials, “The Big Miss!” An agent works 24/7 to give the highest level of service to their client. The client recognizes and appreciates the effort the agent has made and compliments the agent. The agent appreciates the compliment and moves on to the next project. Like most successful professionals, the agent immediately focuses […]
Prospecting – Why People Do Business with You
Prospecting – Why People Do Business with You We’ve all known agents that don’t appear to know very much yet they’re successful. How is it that these agents can do well without having the proper knowledge? The answer may surprise you and relate to the expression “perception is reality”. You can be terribly inefficient and […]
Prospecting – Exploiting Opportunities from Listing Signs and Floor-Time
Prospecting – Exploiting Opportunities from Listing Signs and Floor-Time Many broker owners project that as much as 50% of the calls that come into their offices (excluding agent calls), are from buyers who purchase property locally within the next twelve months. If this is true and the average price of a home is $300,000, it […]
Prospecting – The Best Script to Get Listings: “If the Price Were Right…”
Prospecting – The Best Script to Get Listings: “If the Price Were Right…” Agents can expect new listing opportunities to become scarce during the coming months. The good old days when an agent could turn down a listing because of a difficult seller with unrealistic expectations will soon come to an end. Agents that expect […]
Prospecting – Generating Sales from Floor-Time
Prospecting – Generating Sales from Floor-Time Taking floor-time at a busy office can be a great way to prospect for new clients. In many offices, 50% of floor-time calls could lead to a sale or a new listing if they were handled properly. If every other call could lead to thousands of dollars in commission […]
Prospecting – Financial Advisors, Accountants & WMA’s
Prospecting – Financial Advisors, Accountants & WMA’s We’ve put a great deal of effort into tracking local real estate markets by comparing year-over-year data as a way of predicting trends for the future. How can we maximize the benefits of having this knowledge? We can give the information to our farm, sphere, past clients, advocates, […]