Prospecting for Success – 2013 Model Weekly Plan   Prospecting Type # of Hours Contact Type # Weekly Contacts # Annual Contacts Saturday Expired Prospecting 3 F-F 10 500 Sunday Open House 4 F-F 10 500 Monday Sphere of Influence 3 Phone 10 500 Tuesday Farming Canvas 3 F-F 10 […]

One of the best ways to find buyers for your quality or high-end listings is from open houses. If you were to sit a open house for a few hours every weekend, and only averaged 1-2 good prospects each time, you could end up with so many buyer contracts that you could earn a six-figure […]

Most very successful real estate agents prefer working with sellers as opposed to buyers. This has to do with the number of sellers that can be converted to closings versus the number of buyers that will convert to sales. This is called the prospect “Conversion Rate.”  History shows that the typical conversion rate with listings […]

It’s not uncommon for a successful agent to be apprehensive about contacting their buyer and seller prospects so often that they could be perceived as pushy. If you’ve ever felt overcome with this emotion, we have the solution. You can either lie down until is passes, or better yet, you can just get over it. […]

A typical bar scene: A guy walks into a bar, spots a pretty girl, and decides to take the shot.  The guy walks up to the girl and uses the following line, “hey babe, I’m not a genie, but I can make your dreams come true!”  The gal rejects the guys advances.  Even though the […]

Have you ever noticed how much fun it is to work with someone that loves what they do?  A passion for your business is an important key not only for success in real estate, but also the key to longevity in the real estate industry.  Here’s an important tip to accomplishing both: If you meet […]

Targeting expired listings should be one of your top prospecting campaigns. It only makes sense to target homeowners that you know have already expressed a desire to sell. Your expired prospecting campaign should encompass all three forms of communication, face-to-face, phone and direct mail. We suggest that you use the following steps to begin developing […]

One on the most attractive benefits to an email campaign is that it fits every budget. In other words, if you have 2,000 email addresses, and have interesting and informative information to share, your cost per each contact can be nothing. It’s important to keep in mind the drawback to using an email campaign. It […]

Anyone that hunts or knows guns knows the difference between a rifle and a shotgun. A shotgun shell sprays to cover a wider area, but doesn’t go very far, while a rifle travels great distance but only covers a small area the size of a bullet. The reason you don’t use a rifle to go […]

How do you compete with the big guys that have an unlimited budget? These agents will spend $2,000 – $3,000 dollars a month direct mailing up to 1,500 residents twice a month. This 24-Touch Annual Campaign is highly effective because residents in their farm areas are constantly being exposed to these agents. So, how can […]