Most very successful real estate agents prefer working with sellers as opposed to buyers. This has to do with the number of sellers that can be converted to closings versus the number of buyers that will convert to sales. This is called the prospect “Conversion Rate.” History shows that the typical conversion rate with listings […]
Listing Conversions – Next Possible Steps
Once you’ve reviewed the data, identified the Target Market, created a powerful presentation and message, and identified your distribution sources, the next step is to ask yourself; “What step can I take that is most likely to sell my listing?” The best way to determine what the next step should be is to create a […]
Listing Conversion Rate – Listing Exposure
Once an agent has been successful securing a listing, one of the top priorities on a daily basis is to strategize to determine the best “Next Step” to take to sell the home. As discussed earlier, the key step to converting a listing are as follows: 1. Research 2. Target Market 3. Presentation […]
Seller Considerations: Pre-Elect Window of Opportunity
Real Estate Market Conditions continue to improve. As Sales activity increases and listing inventory is depleted, it’s much easier today to explain to buyers why they should break their old habit of “Sitting on the fence” and buy now. After all, all indicators are beginning to point to recovery, which likely means the bottom of […]
Listing Conversion Rate- Selling Lifestyle
Another example of focusing your efforts an inch wide and a mile deep should focus on your existing listings. This is the group that should be viewed as a top priority, or 20% activity, on a daily basis. Success with listings will create significant income growth. Unfortunately, once a listing has been secured by an […]
Buyer Considerations – The Theory Recaptured Equity Revisited
What is the Metamorphosis theory of recaptured equity? This theory is based on two logical principles regarding real estate: For decades real estate has appreciated an average of approximately 5% per year. According to the Case Schiller price index, prices today in most real estate markets have dropped to approximately the same prices in 2001. […]
Buyer & Seller Considerations – Understanding Absorption Rates
Four of the key considerations for both buyers and sellers are: 1. Supply – The number of homes listed for sale 2. Demand – The number of homes that have sold 3. Consumption – The absorption rate or month’s supply of homes available for sale 4. Value – The average price or price per square […]
Prospecting: Stalking Your Clients and Prospects
It’s not uncommon for a successful agent to be apprehensive about contacting their buyer and seller prospects so often that they could be perceived as pushy. If you’ve ever felt overcome with this emotion, we have the solution. You can either lie down until is passes, or better yet, you can just get over it. […]
Prospecting – Real Estate Pick-Up Lines
A typical bar scene: A guy walks into a bar, spots a pretty girl, and decides to take the shot. The guy walks up to the girl and uses the following line, “hey babe, I’m not a genie, but I can make your dreams come true!” The gal rejects the guys advances. Even though the […]
Prospecting: If It Starts, It Ends Bad
Have you ever noticed how much fun it is to work with someone that loves what they do? A passion for your business is an important key not only for success in real estate, but also the key to longevity in the real estate industry. Here’s an important tip to accomplishing both: If you meet […]