2016 LISTING PRESENTATION Do Agency Quality Work for Your Listings Every agent knows how important it is for their listings to be placed on the internet via Realtor.com, Trulia.com, Zillow.com and other highly effective sites. What many agents fail to recognize is how important it is for listing information to be presented in the best […]
2016 SALESMANSHIP: The “Strictest Confidence” Close
2016 SALESMANSHIP The “Strictest Confidence” Close It’s remarkable how often good agents are unsuccessful developing strong ties with their buyers and sellers. Quite often this happens because an agent feels uncomfortable prying into a client’s personal life or personal situation. For agents that are hesitant to pursue this information, we have three words: “Get Over […]
2016 BUSINESS MANAGEMENT: Who’s on Your Listing Sales Team
2016 BUSINESS MANAGEMENT Who’s on Your Listing Sales Team Most agents aren’t part of a team, they’re sole practitioners. Yet, when selling listings your team can be significant. Who should you count on as part of your team to sell your listings? Consider the following team possibilities: You – Of course you’re going to do […]
2016 SALESMANSHIP: If It Doesn’t Make Sense, Just Ignore It
2016 SALESMANSHIP If It Doesn’t Make Sense, Just Ignore It Most agents occasionally find themselves in a position of making a truthful observation that is contested by their client. This is very common especially during negotiations. Emotions can run high and buyers and sellers will say things to vent frustration. Many times, these statements are […]
2016 SALESMANSHIP: It Never Hurts To Put A Little Pressure On Your Clients
2016 SALESMANSHIP It Never Hurts To Put A Little Pressure On Your Clients As agents, we’re well aware of the fact that it’s never easy for our buyers and sellers to commit to contract involving hundreds of thousands of dollars. Sometimes taking a leadership role with your clients involves putting pressure on them to take […]
2016 SALESMANSHIP Turn Your Novel into a Short Story One of the key ingredients to sales success involves the concept of KISS (Keep It Simple Salesman). This concept applies to every communication you have with buyers, sellers, and your entire sphere of influence. It’s designed to remind professionals to stay brief and to the point. JKF […]
2016 SELLER CONSIDERATIONS The Buyer Pool Hypothesis
2016 SELLER CONSIDERATIONS The Buyer Pool Hypothesis If only a couple of people express an interest in your home, are you likely to get your price? What if dozens of people show interest? Wouldn’t that likely to lead to a higher price? Since there is presently a great deal of buyer interest and activity, aren’t […]
2016 SELLER CONSIDERATIONS To Sell Now or to Wait, History Holds the Answer
2016 SELLER CONSIDERATIONS To Sell Now or to Wait, History Holds the Answer It’s a conundrum. If you sell now, you could miss out on appreciation. But if you wait, the window of opportunity could close. What do you do if you’re selling your home? Should you sell your home now or wait until later? […]
2016 SELLER CONSIDERATIONS: Interest Rate Increases Will Close Sellers Window of Opportunity
2016 SELLER CONSIDERATIONS Interest Rate Increases Will Close Sellers Window of Opportunity The opportunities for a homeowner selling their home couldn’t be more ideal. Competition from other listed properties is declining. Sales are way up and mortgage interest rates are still very low. But, people selling their homes may not want to wait to assume […]
2016 SELLER CONSIDERATIONS Money Doesn’t Buy Happiness It’s been said that Americans know the price of everything and the value of nothing. This belief could easily apply to most people’s sale of real estate. When you’re selling a home, it involves a huge financial investment. So, it stands to reason, you should be keenly aware […]