Listing Presentations – Always Set Two Appointments If you’ve ever had the opportunity to work with a financial advisor, you know that most of the time an advisor will schedule two appointments before a client agrees to hire them. The preliminary appointment is designed to gain a client’s trust and to gather information about their […]

Listing Presentations – Where the Rubber Meets the Road Every good agent makes it a point to impress their prospects with how much better their internet exposure is than their competitors. Although you may feel that you have proven the point beyond a reasonable doubt, in reality, you’ve likely fallen into the trap of believing […]

Presentations – Confidentiality We know people want to do business with an agent that will meet their needs and that they like and trust. It’s uncommon for buyers and sellers to do business with someone they don’t trust, unless they feel there is no other way to get what they want. It is far more […]

Presentations – My Information is Proprietary How do you determine how much information to give to a buyer or seller before they officially become a client?  This is a difficult question to answer. All too often, agents give unlimited advice to their prospects in the hopes that they can represent them, only to have the […]

2014 Listing Presentations – Show Your Listing Prospects That You Care When a homeowner asks you to suggest a price on a listing presentation, be very careful how you respond. It’s usually best to ask them to tell you what the data indicates. Remember, there are many agents that will take the listing high, in […]

Listing Presentations – I’ve Retained a Consultant Retaining the services of a top marketing strategist and real estate coach is a benefit on many levels. On a personal level, a coach does the following: Strategic Planning – A top consultant interacts on a daily basis with many of the best minds in the industry. That’s […]