Real Estate is a Contact Sport: Socialize During the Holidays It’s time to stop working so hard and start socializing! Real estate is a contact sport and the best time to have face to face contact is the holidays. Consider the following: The best prospecting occurs with people that already like and trust you. The […]
2015 Relationship Management
Which Communication Method is Best For Each Client? The single most important skill a real estate agent, or any entrepreneur for that matter should master is the art of rain-making, or prospecting for new business. If you were to work at Goldman Sach’s, a big accounting firm, or even a law firm, it would […]
Open House Checklist
Open House Checklist ___ Identify Best Home from Listings you have or another agent’s listing ___ Identify best time to have (Day, Hours, Friday, Cocktail Party) ___ News Paper Advertising ___ Email to top agents & Prospects (Educate them on your marketing […]
2015 Prospecting: Marketing 101: Understanding the Psychology Behind a 24 Touch Campaign
2015 Marketing 101: Understanding the Psychology Behind a 24 Touch Campaign Have you ever said to yourself…”I’ve mailed to the same people several times with no results.” If so, you’re not alone. Most agents are unaware of the psychology behind multiple touches with prospects. Thomas Smith a nineteenth-century London businessman offered the following advice to […]
2015 Prospecting: Don’t Go Duck Hunting with a Rifle
2015 Prospecting Don’t Go Duck Hunting with a Rifle Anyone that hunts or knows guns knows the difference between a rifle and a shotgun. A shotgun shell sprays to cover a wider area, but doesn’t go very far, while a rifle travels great distance but only covers a small area the size of a bullet. […]
2015 Prospecting: The Direct Mail Campaign
2015 Prospecting The Direct Mail Campaign Every good agent knows that prospecting is one of the fundamental keys to success in business. The more contact or communication you have with people, the more successful you’ll be. There are however, two major challenges that must be addressed in order to have a successful prospecting model. First, […]
2015 Prospecting: No Return Call? Use This!
2015 Prospecting No Return Call? Use This! How many times have you taken the time to build a relationship with a buyer or seller, had them express a sincere interest, and then drop off the face of the earth? How should you handle this situation? A winning strategy for this situation requires some thought. Quite […]
2015 Prospecting: The “I Know You’re Busy” Script
2015 Prospecting The “I know You’re Busy” Script How often have you called a great prospect only to be put off by them? Nothing is more annoying than finally getting someone that you want to talk to on the […]
2015 Prospecting: The Triple A Strategy for Expired Listings
2015 Prospecting The Triple A Strategy for Expired Listings The Triple “A” Strategy, or the “Alternative Aggressive Approach“, is a great strategy to use for recently expired listings that have received very little marketing attention or exposure. Every hungry agent in […]
2015 Prospecting: Take the Shots; “The Market is on Fire!”
2015 Prospecting Take the Shots: “The Market is on Fire!” Let me spell this out very clearly. The Real Estate Market Is On Fire! Preliminary reports are in from all over the U.S. and the data is very telling. Many Agents are as busy now as they were during the height of the market. Other […]