PROSPECTING Prospecting for Expired Listings – Introductory Letter Contacting expired listings is one of the best ways to get listings because the homeowners have already expressed a desire to sell their homes and it’s easy to find their contact information. This is why so many agents contact this group. If you expect to be successful […]
Prospecting: Which Communications Count
With many more people moving ahead with plans to buy and sell in 2019, communication will be of great importance in growing your business. Which forms of communication count for prospecting purposes? Use the criteria below as a guide: – Face-to-Face: the rule for face-to-face for contacts that qualify for prospecting purposes is as follows: […]
Broadcasting Great Messages Across All Mediums
When you take the time, energy and effort to create a great postcard, e-mail or branding message, why not broadcast the message across all mediums to get the maximum benefit. For example, you have created a direct mail Market Report from the analytical research you have done to track real estate trends year-over-year and have […]
PROSPECTING: Create Your Own Marketing Distribution Network
Most agents have either personal branding information such as quarterly market reports or company and affiliate publications. It’s a well-known fact that direct mailing information to your sphere of influence is a great way to maintain relationships, but if you have extra publications or reports that you can print out, it makes sense to cast […]
Prospecting – Using Analytics to Network with Local Professionals
Prospecting – Using Analytics to Network with Local Professionals Once you’ve done your research on local real estate data and have an understanding of local market trends, you can use this information to build a referral network with wealth management advisors, accountants, trust attorneys, and even investors. This group of trusted advisors is relied on […]
Seller Strategic Brief
Seller Strategic Brief Name: _______________________________________________ Current Address: _____________________________________________________________________ Home Phone: __________________ Cell Phone: __________________ Office: ___________________ Email Address: __________________________________________________________ Source: _________________________________________________________________ Why are they selling? ________________________________________________________________ What do they like about their home? ______________________________________________________ What don’t they like about their home? ____________________________________________________ What do they like about their neighborhood? ________________________________________________ What don’t they like about […]
2017 PROSPECTING – Feast on Referrals
Let’s say you have developed a very strong prospecting habit. You allocate time every day to prospect for new business. You don’t miss a trick. You even spend thousands of dollars every year marketing your services to new prospects. As a matter of fact, your quite pleased with yourself for developing a very productive […]
2017 PROSPECTING “I Know You’re Busy”…. The Best Lead-In to Any Conversation
Between appointments, phone calls, e-mails, text messages, project management, and personal obligations, it seems like everyone is overwhelmed just trying to keep up. In many cases, prospective buyers and sellers can appear to be annoyed when you’re calling to discuss real estate with them. It’s usually because they’re in a rush trying to get […]
2017 PROSPECTING: Warm Calling a FARM A Case Study on How it Works
Seymour Prospects, an agent in West Palm Beach, Florida, was in between a rock and a hard place. He had been so successful applying the strategies to sell his listings in his Metamorphosis Workshop that he had run out of listings. Seymour knew he had to get as many listings as possible to take […]
2017 PROSPECTING: No Return Call? Use This!
How many times have you taken the time to build a relationship with a buyer or seller, had them express a sincere interest, and then drop off the face of the earth? How should you handle this situation? A winning strategy for this situation requires some thought. Quite often, agents will use the insanity approach […]